The Bladerunner brand, based out of Romford, Essex, has recently expanded beyond their security community focus to offer protective clothing to parents of students and concerned citizens everywhere. Strong sales and a series of positive news stories (although most of the ones I was able to find read more like press releases) have convinced the label to branch out into the consumer market, offering several style and color alternatives to their dark black hoods, and an urban-themed portal site to buy them from.

Prices run from £ 20.00 (approx. $40) for the unlined hoodies, up to £64.99 (approx $130) for the kevlar-lined hoodies. They come in solid colors or “chemical print” and “razorwire” designs, and in addition to the traditional black Bladerunner has pink and light blue styles designed for female joggers. Sizes run from small to 3XL.

Given the bad rap hoodies traditionally receive in the UK, I don’t know whether something like this is good or bad for the stereotype.