Cult of the Well-Worn Hoodie

This Halloween, why not dress down your dress-up?

Like those novelty glasses with the eyes painted on, Headhoods are screen-printed with one of several whimsical or custom designs on the sides, allowing you to adopt a new persona with a flip of the hood.

Headhoods are hand-made in a Brooklyn studio, screen printed and sewn onto American Apparel hoodies, and are shipped out via USPS priority mail. The standard designs are $60, and most come in either black or white fabrics with complimentary patterns, and men’s or women’s sizes depending on the design. The Elvis is available in Heather Grey men’s and Red for women. Sizes are small through XL and payment is processed via Paypal.

The current lineup includes a gorilla, Elvis, a skull, Michelangelo’s David, a playing card king and queen, among others. Custom designs are available upon request.

The designer can be contacted via the site, or on his Myspace page.

Fifty 24SF has a pair of ultra-stylish all-over print hoodie, inspired by the sights (and attitude) of the city.

First is the Truce Des Brownsville light grey hoodie (as listed – it looks blue to me too), screened with several dozen downtown Brooklyn icons, indicators and logos:

Second is the dark grey Truce Des The Shore, which evokes Cony Island in it’s carnival design, and is reminiscent of one of those old newspaper-printed tablecloths you might find in a homey Brooklyn diner.

Both are available for $80, in adult sizes small through XL in the Giant Robot online store.

I cant help thinking that if Swan, Ajax and Cleon were around today, they might be rockin’ one of these hoods. You know, once the whole leather vest thing fell out of fashion.