Archive for Imaginary Foundation

Head in the Clouds.

Clear skies signaled the end of summer here in New York - the perfect accompaniment to parades, barbecues and long drives back from the shore. But the interminably sunny skies would hardly deter me from throwing an Imaginary Foundation Cloud Hoodie over my shoulders once the evening chill starts to come on.

Imaginary Foundation: Cloud Hoodie

The Imaginary Foundation, whose tagline is “Somewhere something incredible is waiting to be known,” are a Swiss collective whose leader is the progeny of a Dadaist movement founder. In addition to hoodies, their output includes t-shirts and art prints, with visuals often resembling a mash-up of Magritte and Monty Python.

The Cloud Hoodie is an 80/20 heavyweight fleece, and available for purchase from their online store for $100.

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